Blog
**Spotlight on Sporting Goods: How Marketplaces Are Fueling a Boom in Active Hobbies**
Florian Keeven
The sporting goods industry has been on a wild ride. In the earliest days of the Covid-19 pandemic, demand for outdoor and fitness equipment skyrocketed. Shoppers saw the opportunity to increase their physical activity and spend time in nature, and sales of equipment like kayaks, running shoes and even hot tubs increased as a result.